Have you been trying to grow your Instagram Page but always hitting a dead end?
Following your targeting audience, using Power Like groups to increase engagement…
Trying to be authentic with your content and collaborate with your niche…
Literally going all over the internet to find the perfect strategy that will last you a lifetime… just to find out that weeks later something has changed and you’re wasting your time!
Worry not, today in the following article we’ll dive deep into the fundamental principles that Instagram values the most…
The things that never change and will keep you on track until you’re satisfied with your growth.
There are exactly 5 Principles that if you follow at all times will keep at the TOP of the Instagram algorithm.
What If Instagram Knows How Much You Care About The Posts You Engage With?
If you’re on Instagram for a while you might have noticed that your feed is not only based on people who you follow, It also shows you what you like and engage with.
This is based completely on “past behaviour on similar content and machine vision that is analyzing the actual content of the post.”
This is important because if you’re able to understand this principle and research your audience throughoughtly, you can predict how your content will perform:
When it comes to your Feed Performance, the Instagram algorithm prioritises posts that receive the most engagement.
Well then, you could ask which are the most important Engagements?
According to the platform, the most valuable engagements for feed ranking are comments, reshares, likes starting from the most to the least important.
It’s important to state that not all comments are equally valuable.
Let’s assume that you have comments from what is called ‘Ghost Followers“.
This may be the most detrimental kind of Engagement you could get and unfortunately may result in a “Shadow Ban”.
Luckily, there is a completely safe and automated software that can help you identify and remove all ghost followers so that your Growth stays optimal.
Check it out here: mvrq.co/ghost
And for video posts, views are the most important one, which is helpful to know if you plan your content and captions in advance.
Now, let us ask another question:
What Is The Relationship You Have With Your Followers?
The Instagram algorithm 2020 wants to show relevant content from your friends, family and account you really care about.
So in order for you to use this principle to your advantage and show your followers what they really want (your content), you must make them feel like they’re closest to you.
Let me give you an example:
If you comment a lot on someone’s photos and are even tagged with them, this signals Instagram that they probably fall into the “friends and family” category.
So, it’s a good idea to ask yourself the question “How can I make my followers comment on my posts?” or even better “How can I entice them to tag me in their photos?”
Maybe you could do a Giveaway, create a really engaging challenge or just write persuasive Call To Actions. Be Creative!
One of the former software engineers at Instagram, Thomas Dimson, shared how the platform could figure out who you care about the most, based on your behaviour on the app:
People whose content you like (possibly including stories and live videos)
People you direct message
People you search for
People you know in real life